Hoist is a link shortener built on a simple idea: the basics should be generous, the pricing should be fair, and nothing should ever get between your link and the person clicking it.
We’d spent years shortening links with the tools everyone reaches for — and kept hitting the same walls. The useful features sat behind upgrades. The price never quite matched what we got back. The whole experience felt stuck a decade in the past.
So we built the shortener we wanted for ourselves: genuinely generous on the free plan, priced honestly, and built to get out of your way — and out of your audience’s. No ad pages. No upsell maze. No holding your click history hostage.
Hoist is the result.
Every hoist redirects straight to its destination. No interstitial ads, no preview pages, no exceptions — on every plan, including free.
A real free tier, flat pricing that never punishes you per seat, and no maze of add-ons. You always know exactly what you’re paying for.
Your lift history belongs to you. Generous retention on every plan, so the numbers behind your links are there when you need them.
Hoist is made by Pure Digital, a small software studio in Singapore building productivity tools since 2017. We make software that helps people focus, move faster, and get more out of their day — and Hoist is part of that work.